Negar is a luxury real estate consultant serving lifestyle buyers and sellers in the greater Park City area. A multi-lingual, seasoned executive with over 20 years of business experience, Negar has an extensive sales, marketing and consulting background and has worked for established multi-national organizations in the financial services and high tech industries in the U.S. and Switzerland.
Negar and her family moved from Zurich Switzerland to Palm Springs California where she partnered with her family in their successful real estate business, The Shams Group. Top producers for over 25 years, The Shams Group has successfully connected thousands of buyers and sellers from across the globe to homes in some of Coachella Valley’s most exclusive golf communities and neighborhoods. Negar relocated to Park City in the Summer of 2013. “We fell in love with Park City’s lifestyle, the breathtaking surroundings and knew it was an ideal location to raise our two kids”.
Since moving to Park City Negar has established herself as a consistent top 1% producer. With an extensive background in New Development Sales, Negar has successfully launched, marketed and sold close to $180 million in some of the most sought after developments in the heart of Park City. In 2020 she had the privilege of being named the #1 real estate agent in transaction volume at Berkshire Hathaway HomeServices Utah Properties in individual rankings. With $92 Million in sales in 2020, Negar was ranked #8 in individual sales volume in the state of Utah in the 2021 REAL Trends America’s Best Real Estate Professionals rankings.
A champion for luxury home sellers, new construction developers and lifestyle luxury buyers, Negar is often sought out for her local market expertise and global marketing reach that produce results. Yet for her the real achievement is her growing list of satisfied clients and referral base. “Our business is all about a steadfast commitment to providing an exceptional real estate experience. Every luxury property has its own unique story and the key to selling it for top dollar is to take the time to intimately understand the soul and story of each home, what makes it unique and more importantly to translate that unique story into compelling visual images and videography that create a deep connection with our prospective luxury lifestyle buyers. When it comes to the successful marketing and sales of luxury properties we are passionate champions of The Art of Story Telling and ardent believers that pictures are worth a thousand words.”
With an unwavering work ethic and uncompromising standard of excellence, Negar offers a high level of service to luxury home owners and lifestyle buyers across the greater Park City area. As lifelong clients will attest, Negar’s multi-national background, attention to detail, and distinctive mix of enthusiasm and professionalism not only breed success but also create a heightened real estate experience. She puts her clients first, delivers on her word and produces results. “Ours is a value proposition focused on the client experience where going above and beyond expectations is the norm. We take pride in knowing that our clients don’t just believe in our ability to market and sell their luxury properties, or to expertly represent them in the purchase of their dream mountain getaway, but that they have hopefully found a friend for life in the process as well.”
If you were to ask Negar what her biggest achievement in life has been, she will without a hesitation say raising their son Cameron and daughter Isabelle, both currently studying Business Economics at UCLA’s undergraduate program, with her husband and business partner of 27 years Jean-Marc. On their time off, Negar and Jean-Marc enjoy quality family time, traveling, learning about other cultures, cooking and fine dining, volunteering for their favorite non profits and of course basking in the myriad of amazing outdoor activities that Park City has to offer.